Privacy Policy

Mental Reps Co. | mentalrepsco.com

Effective Date: April 12, 2025  |  Last Updated: April 12, 2025

Mental Reps Co. (“we,” “us,” or “our”) operates mentalrepsco.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or otherwise interact with us. By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of personal information:

1.1 Information You Provide Directly

  • Name and email address (via opt-in forms, newsletter signups, and account registration)
  • Phone number (for order updates, SMS marketing if opted in, or customer support)
  • Billing and shipping address
  • Payment information (credit/debit card details, processed securely via our payment processor — we do not store full card numbers)
  • Order history and transaction details
  • Communications you send us (emails, support inquiries, form submissions)

1.2 Information Collected Automatically

  • IP address, browser type, and device information
  • Pages visited, time spent on the Site, and referring URLs
  • Cookies and similar tracking technologies, including data collected via Meta Pixel (Facebook/Instagram) and Google Analytics
  • Purchase behavior and browsing patterns on our Site

2. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill your orders, including payment processing and shipping
  • To communicate with you about your orders, returns, and customer service inquiries
  • To send you marketing emails or SMS messages, where you have opted in
  • To improve our Site, products, and customer experience using analytics data
  • To run targeted advertising campaigns on platforms like Meta (Facebook/Instagram) and Google
  • To detect fraud and maintain the security of our Site and transactions
  • To comply with applicable legal obligations

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate and improve our Site and to serve you relevant advertising.

3.1 Meta Pixel

Our Site uses the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. The Pixel collects data about your activity on our Site and may link it to your Facebook or Instagram profile to help us measure ad effectiveness and serve you relevant ads. To opt out of Meta’s use of your data for advertising, visit: facebook.com/privacy/explanation.

3.2 Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects anonymized usage data. You can opt out via the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

3.3 Managing Cookies

You can control cookies through your browser settings or via our cookie consent banner where present. Note that disabling certain cookies may affect Site functionality.

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

  • Payment processors (e.g., Stripe, PayPal, Shopify Payments) to complete transactions
  • Shipping and fulfillment partners to deliver your orders
  • Email and SMS marketing platforms (e.g., Klaviyo, Postscript) to send communications you have opted into
  • Advertising platforms (Meta, Google) for targeted ad delivery and campaign measurement
  • Analytics providers (Google Analytics) for Site performance analysis
  • Legal authorities, if required to comply with a legal obligation, court order, or enforceable governmental request
  • Business successors in the event of a merger, acquisition, or sale of assets

All third-party partners are required to handle your data in accordance with applicable privacy laws and their own privacy policies.

5. Your Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights:

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale/Sharing: We do not sell personal information in the traditional sense. However, sharing data with advertising platforms (Meta, Google) for targeted advertising may constitute “sharing” under the CPRA. You may opt out by contacting us or using the “Do Not Sell or Share My Personal Information” link on our Site.
  • Right to Limit Use of Sensitive Personal Information: Where applicable, you may limit how we use sensitive personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, contact us at: support@mentalrepsco.com. We will respond within 45 days as required by law.

6. Your Rights Under GDPR (EEA, UK, and Switzerland Residents)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and applicable local laws:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure: Request deletion of your personal data (“right to be forgotten”), subject to legal retention obligations.
  • Right to Restriction of Processing: Request that we limit how we process your data in certain circumstances.
  • Right to Data Portability: Receive your personal data in a structured, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

Our legal bases for processing include: performance of a contract (order fulfillment), legitimate interests (fraud prevention, analytics), consent (marketing communications), and legal obligations.

To exercise your GDPR rights, email us at: support@mentalrepsco.com. You also have the right to lodge a complaint with your local supervisory authority.

7. Email and SMS Marketing

We send marketing communications only to individuals who have opted in. You may opt out at any time:

  • Email: Click the “Unsubscribe” link at the bottom of any marketing email.
  • SMS: Reply STOP to any text message from us.

Note: Opting out of marketing does not affect transactional communications related to your orders.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order and transaction records are typically retained for seven years for tax and accounting purposes. Marketing data is retained until you opt out or request deletion.

9. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Payment data is processed using encrypted, PCI-DSS compliant systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site is not directed to children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

12. International Data Transfers

Mental Reps Co. is based in the United States. If you are accessing our Site from the EEA, UK, or other regions with data protection laws, please be aware that your information may be transferred to and processed in the United States. Where required, we rely on Standard Contractual Clauses or other approved transfer mechanisms to ensure adequate protection of your data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy, please contact us:

Mental Reps Co.
Website: mentalrepsco.com
Email: support@mentalrepsco.com

For CCPA-specific requests, you may also use the “Do Not Sell or Share My Personal Information” link on our Site.

For GDPR-specific requests, you have the right to escalate unresolved complaints to your local data protection authority.

Have a privacy question? Reach out to us at support@mentalrepsco.com — we’re happy to help.