The Routine Robot

Designed by a Sports & Performance Psychology Expert, the Routine Robot is the first-of-its-kind routine toy that solves today's struggles and builds skills for the future.

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Build real-life skills while you build routines

Grow follow-through & frustration tolerance

Learn self-trust through sustained effort

End nagging & stop endless negotiations

How It Works

1Choose a Routine

Write each step and start the reps!

2Drop the Surprise Ball

Randomized rewards keep kids motivated.

3Create Lifelong Habits

Grow confidence through consistency.

Same Skills. New Ballgame.

The Routine Robot uses the science of performance psychology to help kids grow through challenge and consistency.

Proven by Pros

The mental skills used by:

  • World-class performers
  • Pro athletes
  • Business leaders

Made for Kids

Are the same skills kids need when they:

  • Don't feel like starting
  • Make a mistake
  • Face something difficult

The Routine Robot

Sign up for Early Access to get the Routine Robot, three Routine Robot Trackers, and a free sticker roll.

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Meet the Founder

"Inspired by my work with elite athletes, Mental Reps Co. helps kids build skills for the future."

From the New York Yankees to business leaders, Lauren spent her career helping grownups grow their mental skills. Mental Reps Co. and the Routine Robot bring those skills to kids through joyful play.

The Routine Robotvs.Traditional Routine Solutions
Mental Reps Co.
Other Brands
Reduces reliance on rewards over time
Uses proven principles of sports psychology
Builds sustained motivation
Grows with your child's skill

It dramatically shifted our son's attitude, motivation, and overall independence!

— Ben, Parent

Her routine took up to an hour with help and reminders. After a few days, we saw a dramatic reduction in that time to under 15 minutes, totally on her own!

— Chelsea, Parent

My son says, 'It's Routine Robot time!' and jumps into his routine. What took 45 mins (on a good day) now takes only 15!

— Jake, Parent

Meet the Rep Squad

Inside your brain is the Rep Squad, the team that helps you be your best. They get stronger every time you do your reps!

Start Your New Routine

Follow @mentalrepsco for updates, restocks, and research-backed tips for building strong habits at home.

Join the Waitlist

Sign up to get exclusive early access to the Routine Robot.