

The Routine Robot
Designed by a Sports & Performance Psychology Expert, the Routine Robot is the first-of-its-kind routine toy that solves today's struggles and builds skills for the future.
Join the WaitlistBuild real-life skills while you build routines
Grow follow-through & frustration tolerance
Learn self-trust through sustained effort
End nagging & endless negotiations
How It Works

Pick a Routine
Write each step on the sliders
Drop the Surprise Ball
Each completed step is a win
Meet Your Goal
Stack your reps & stay consistent!
Same Skills.
New Ballgame.
The Routine Robot uses the science of performance psychology to help kids grow through challenge and consistency.

Proven by the Pros
The mental skills used by:
- World-class performers
- Pro athletes
- Business leaders

Made Just for Kids
Are the same skills kids need when they:
- Don't feel like starting
- Make a mistake
- Face something difficult

The Routine Robot
Sign up for Early Access to get the Routine Robot, three Routine Robot Trackers, and a free sticker roll.
Join the WaitlistMeet the Founder
“Inspired by my work with elite athletes, Mental Reps Co. helps kids build skills for the future.”
From the New York Yankees to business leaders, Lauren spent her career helping grownups grow their mental skills. Mental Reps Co. and the Routine Robot bring those skills to kids through joyful play.

The Routine Robot
vs.
Traditional Routine
Solutions
Brands
“It dramatically shifted our son's attitude, motivation, and overall independence!”— Ben, Parent
“Her routine took up to an hour with help and reminders. After a few days, we saw a dramatic reduction in that time to under 15 minutes, totally on her own!”— Chelsea, Parent
“My son says, "It's Routine Robot time!" and jumps into his routine. What took 45 mins (on a good day!) now takes only 15!”— Jake, Parent
The Routine Builder
Bundle
Join the waitlist for the book-and-toy bundle designed to help kids meet their goals and build real-life skills for success.
Join the Waitlist
Meet the Rep Squad
Inside your brain is the Rep Squad, the team that helps you be your best. They get stronger every time you do your reps!
Start Your New
Routine
Follow @mentalrepsco for updates, restocks, and research-backed tips for building strong habits at home.
Join the Waitlist
Sign up to get exclusive early access to the Routine Robot.
